Cult factor right off the bet
Hardly any other brand lives innovation like Chloé. The label is constantly reinventing itself without losing itself. Star designers like Karl Lagerfeld and Stella McCartney top the list of creative directors at Chloé. But it wasn't until the 2000s, when Phoebe Philo was appointed creative director, that leather goods were added to the collection - with resounding success. In 2005, Chloé created the Paddington handbag from scratch, an IT bag for the fashion industry that is unmistakable thanks to its XXL locks and a flair for luggage. Further classics followed in the 2010s, which still enjoy cult status today.
On course for success with Marcie, Drew and Faye
2010 will see the launch of Marcie, an iconic carrier bag made of the finest calfskin, now available in a variety of sizes, colours and finishes. With its round and feminine shape, the Marcie stands for the joy of being on the go, says Chloé about the classic. The Mini-Marcie is available from as little as 650 euros, while the large handbag can cost up to 1,700 euros.
In 2013, Chloé is bringing back the glamour of the 1970s, Chloé's very own legacy, with the Drew. The elegant shoulder bag is available from 1,350 euros and impresses with its clear elegance and high-quality finish. Like all Chloé handbags, the Drew is made of the finest calfskin with a great love of detail.
In 2014 Chloé succeeds again with the Faye. The elegant casualness, paired with refined details make this designer bag a must-have for every fashion-conscious woman. The Faye is available as a shoulder bag, a handbag and as a mini version. The unmistakable detail of the Faye is the golden chain, which once again makes a statement for style and fashion know-how. Faye is versatile and reflects the unagitated elegance of its wearer. With prices between 1,000 and 1,500 euros, this classic is still affordable.
Bags for confident women with style
The Chloé brand focuses on femininity and creativity - also in its management. The creative direction has been in female hands for over twenty years. This is how extraordinary collections are created by women for women who present their own style confidently and independently and enjoy life to the fullest. A handbag by Chloé is an expression of this new femininity and gives every outfit that certain something that is inherent in the bags by Chloé and makes them simply indispensable for every woman.